Web Based Marketing
Since the conception of the internet the online community boomed into a multi billion dollar industry. With more than 10 Billion websites live today, finding the information, services and products you need can be a close to impossible task. As we all know, we can with the help of Search Engines like Google, Yahoo, MSN, Altavista and many more, conduct keyword searches which then provides us with websites that contain these phrases, terms, products and services we require. The engineers behind these Search Engines spend years and millions of dollars designing algorythims that define which websites are more relevant to the queries the engines recieve. This is where the science of Search Engine Optimization(SEO) comes into play. With proper SEO tecniques you can have your website be listed on the first pages of the search engine result pages(SERP). This type of exposure can make a tremendous diffrence in your sales volumes. With more people finding your website, the more time can be spend on dealing with customers and less time worrying about marketing your products and services.
The art of SEO is no rocketscience. However, there is a lot of advice on the Internet that could lead your website from being banned from search engines. These techniques are referred to as Black hat SEO. This invloves overloading your website with keywords, using invisible text to increase the amount of text on pages, using link-farms to promote the popularity of your website and much more. Once a website getts flagged for using these tricks, the damage can be close to impossible to repair. Many companies suffered the devastating blow of losing their online exposure by employing the wrong people to do their SEO.
Our SEO services includes:
- Keyword Research: This entitles making sure we optimize your website contents for phrases that gets searched more frequently. There is no point in optimizing your website for phrases nobody searches for. If you have unique products or services you can optimize for them but your website traffic will not be impressive.
- Off-Page SEO elements analysis: There is a few web desing elements that could make your website less SEO friendly. We analyze your website and find ways to overcome these factors without comprimizing the layout or functionality of your website.
- On-Page SEO elements analysis: We also advise on how to convert the visible media and elements of your website into a more user and SEO friendly marketing tool.
- Website Optimization: Not quite the same as search engine optimization. This process involves advice on how to make your website more streamlined in terms of functionality and download speeds. Having pages that is too media or script intensive could end up frustrating users due to time taken to display or by making the site navigation difficult to manage.
- Online Marketing: Google find your website's online popularity a big factor when it comes to how high in the SERP's your site will rank. The more relevant websites link to your website, the more popular your website will seem. We find ways to increase your website's popularity by getting incomming links toyour website from pages, forums and bloggs that are relevant to your website.
- Website Monitoring: By monitoring your website, important usage stats can be obtianed. This inlcudes:
- How many visits does your website get over a period of time.
- What countries does these visitors come from(important for those who require international exposure).
- Times of the day your visitors appear.
- What pages these visitors came from.
- If search engines were used, which terms were used to find your website
In todays pressured sales enviroment companies have to employ as many available recources as possible toobtain and keep customers. SEO can be a tremendously advantageous marketing avenue with a favourable return oninvestment. No matter the size of your company or your Internet experience/knowledge, Search Engine Optimization can work for you.